AI tools to help you create sales collaterals quickly

List of AI tools you can use to quickly create sales collaterals

Note: This blog does not promote replacing professional designers with AI or diminish their expertise. Rather, it serves as a helpful resource for those who may not have an in-house designer or the marketing budget to hire external consultants.

PMMs often find themselves buried in the endless task of creating sales collateral—leaving little room for their core responsibilities. Throw in tight deadlines, minimal budgets, and the lack of a dedicated in-house designer, and it quickly becomes a recipe for burnout. But here’s the good news: crafting impactful, team-approved sales materials doesn’t have to be a time-consuming process. In this blog, we’ll uncover the top AI tools that can help you streamline the process, save hours, and focus on what truly matters.

Tools Categorized by Use Case

1. Tools for Feedback on Language or Layout

• ChatGPT or Perplexity: Offers instant feedback on messaging, tone, and structure. (Free plan available; Paid for advanced features)
  
  Pro-tip: Use a similar prompt to the example prompt for better results 💪
  You are an experienced product marketer with over 10 years of expertise in crafting impactful sales collateral. Your task is to evaluate the provided sales collateral and provide detailed, actionable feedback. Focus on the following key aspects:
  
  Cohesiveness of Design -
  - Assess how well the visual elements (e.g., colors, fonts, images) work together.
  - Determine if the design aligns with the brand identity and appeals to the target audience.
  
  Clarity of Message -
  - Analyze the main message and key selling points. Are they clear and immediately apparent?
  - Identify any jargon or overly complex language that might confuse the audience.
  
  Clean Layout -
  - Review the structure and organization of the content. Is it easy to navigate?
  - Look for any overcrowding or clutter. Are there sufficient white spaces to improve readability?
  
  Instructions:
  Provide specific examples from the collateral to illustrate your feedback. For each area, suggest practical improvements that the creator can implement to enhance the overall effectiveness. Maintain a constructive and supportive tone to help guide the creator toward refining their collateral for maximum impact.
  

• Microsoft Designer: Offers smart design suggestions to enhance cohesiveness and alignment with branding. (Paid)

• PlusAI.com: Provides insights to streamline slides and improve layout clarity. (Paid)

2. Tools to Create Presentations or Infographics from Scratch

• Canva: A flexible tool for designing everything from infographics to presentations. (Free plan available; Paid for Pro features)

• Gamma.app: Easy to use for building quick, modern presentations. (Free plan available; Paid plans for more features)

• Miro: Great for collaborative visuals. (Free plan available; Paid plans unlock more features)

• Presentations.ai: Focuses on creating sleek and professional presentations. (Free plan available; Paid plans for advanced features)

• Napkin.ai: Converts text into infographics and flowcharts (Free)

• Text2Infographic: Quickly turns raw text into simple infographics. (Free)

3. Tools with Ready-to-Use Templates

• Assetmule.ai: Focused on organizing and offering pre-built templates and assets. (Paid)

• Beautiful.ai: Comes with polished templates for professional presentations. (Paid)

• Canva: Extensive templates for infographics and presentations. (Free plan available; Paid for Pro features)

• Piktochart: Provides ready-made templates for infographics. (Free plan available; Paid plans for advanced features)

• Storylane: Templates designed for crafting storytelling-focused presentations. (Paid)

Comparison of Tools

Creating sales collateral doesn't have to be a time-consuming task. With these AI tools, you can simplify the process while delivering professional results. But there are many other tools out there. If you have a favorite, please let me know. :)