Best AI tools to automate your product marketing tasks
Learn how AI automation can save 20+ hours a week by streamlining repetitive marketing tasks and enabling more time for strategic creativity.
As Product Marketing Managers, you juggle an endless list of priorities—refining messaging, enabling sales teams, diving into market research, and orchestrating product launches, among other things. These efforts are non-negotiable for driving business impact, but let's be honest: the repetitive, time-consuming tasks can quickly drain your energy and leave little room for strategic creativity.
This is where AI automation steps in as your secret superpower. By automating routine tasks, AI empowers you to reclaim those precious hours in your day, freeing you to focus on what matters most: crafting impactful strategies, creating compelling campaigns, and driving measurable results. Here's how you can use AI to boost your productivity and unlock more creative freedom.
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1. Secondary Market Research
The Problem:
Market research can take days—if not weeks—of scouring reports, competitor websites, and customer feedback.
The AI Solution:
Crayon, Klue, or Kompyte: Keep track of new product launches, messaging updates, or changes in pricing strategies.
Notion AI: Summarize long-form reports, highlight trends, or generate insights from datasets stored in your workspace.
Conversica: Use AI-driven assistants to engage prospects, gather feedback, and provide insights that feed into your market research.
ChatGPT or Perplexity: Generate SWOT analyses, summarize market trends, or even craft competitor comparison templates.
Time Saved: 3-4 hours every week of manual research and synthesis.
2. Quick Content Creation
The Problem:
Writing blogs, case studies, or sales enablement materials often requires multiple drafts and extensive cross-functional reviews.
The AI Solution:
Writer or Jasper AI: Generate first drafts of marketing collateral, blog posts, and whitepapers. These tools can also rephrase, simplify, or expand text for multiple formats.
Figma AI: Create wireframes and design elements for landing pages or visual content with minimal effort.
Canva AI and Adobe Express: Use AI to generate stunning visuals, edit images, or craft marketing assets tailored to your campaigns.
Descript or veed.io: Turn recorded webinars into transcribed content and edit audio or video for repurposing in your marketing materials.
NotebookLM: Quickly summarize complex documents, answer specific questions about them, and even transform them into briefings, study guides, or podcasts.
Piktochart or Text2infographic: Turn your texts into beautiful infographics in less than ten seconds.
Time Saved: 4-5 hours every week drafting and designing from scratch.
3. Automate Sales Enablement Materials
The Problem:
Creating custom pitch decks, battle cards, and sales training documents can consume hours of your day.
The AI Solution:
Gong.io or Ignition: Automate the creation of GTM assets, including sales battle cards, launch checklists, and training guides.
Microsoft Copilot: Generate personalized sales decks, incorporating data from Excel, Word, or Teams to create cohesive and relevant presentations.
Canva AI: Quickly design visually appealing one-pagers, infographics, and other sales collateral.
Tactiq or Summify: Transcribe and summarize customer calls, highlighting actionable insights that inform sales materials.
Time Saved: 2–3 hours per week spent on repetitive sales content creation.
4. Enhance Customer Insights
The Problem:
Analyzing customer data often involves crunching numbers and manually identifying trends.
The AI Solution:
Salesforce Einstein and HubSpot AI: Automate customer segmentation, lead scoring, and predictive analytics for better targeting.
Tableau AI: Build auto-updating dashboards that visualize key customer insights, helping you make data-driven decisions quickly.
Zoho Zia: Analyze customer interactions and recommend tailored strategies to boost engagement.
Time Saved: 5+ hours on manual analysis and reporting.
5. Optimize Campaign Management
The Problem:
Coordinating multi-channel marketing campaigns can be chaotic, with countless moving parts to track.
The AI Solution:
Copy.ai or Ignition: Manage your product marketing campaigns all in one place
Zapier: Automate workflows between apps, such as syncing lead data from forms to CRMs or launching follow-up campaigns automatically.
Figma AI or Miro AI: Use AI-powered brainstorming and visual collaboration features to map out campaign strategies faster.
Hubspot AI or Marketo AI: Automate email personalization, segmentation, and A/B testing to optimize campaign performance.
Reclaim AI: Automatically find time on your calendar for campaign planning and execution, reducing the stress of finding availability for your entire team
Time Saved: 2–4 hours per week in manual task tracking and follow-ups.
6. Simplify Internal Collaboration
The Problem:
Endless back-and-forth emails, meetings, and updates can slow you down.
The AI Solution:
Slack AI or Microsoft Teams Copilot: Summarize threads, pull actionable insights, or set follow-up reminders directly in your communication tools.
Fireflies.ai or Otter.ai: Capture meeting notes, assign action items, and summarize discussions for instant distribution.
Notion AI: Turn meeting notes or brainstorming sessions into actionable to-do lists or project plans in seconds.
Miro AI: Collaborate on virtual whiteboards, auto-generate frameworks, and organize brainstorming outputs for team alignment.
Time Saved: 3+ hours per week on meeting prep and post-meeting follow-ups.
Putting It All Together: Your AI-Optimized Week
By integrating AI into your workflow, you can save 10+ hours each week—time you can reinvest in strategy, creative ideation, or simply getting ahead of your goals.
Pro Tip: Start Small
Choose one or two tools that address your biggest pain points and gradually expand your AI toolkit as you see results. Experiment with free trials and explore community forums to unlock best practices.
The Bottom Line
AI automation isn’t just about working faster; it’s about working smarter. As a PMM, your ability to balance creativity with efficiency is what sets you apart—and AI gives you the edge to do both.
What’s Next?
In the next issue of The AI PMM, we’ll dive deeper into how to evaluate and implement AI tools in your marketing stack. Stay tuned!
Bonus: Links to all the AI tools mentioned above
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